Charisma Fashions

Charisma Fashions Logo







Maria Connolly, a native of Milford, in the hinterland of Charleville has always had a huge interest in Fashion. Whilst living in Australia, Maria worked in the fashion industry and also in the beauty sector. When she returned to Ireland, she worked in Brown Thomas and Lady Seftons, the latter specialising in exclusive gowns. It was always Maria’s ambition to own her own boutique, which resulted in the opening of not one, but three Charisma Fashion boutiques in Kanturk, Mallow and Charleville, The Charleville shop opened in 1994.  Maria sees Charleville as an ideal location to run a business as it is situated in the heart of Munster on the N20 between Cork and Limerick which is great for passing trade.


Charisma Fashions has built up a loyal customer base, both locally and from Cork and Limerick over the last 22 years. Women who shopped instore twenty years ago are now bringing their daughters in and Maria says she has seen “families grow up before her eyes”. This customer loyalty is down to the excellent quality of clothing that is stocked and the friendly down to earth customer service and expert fashion advice. Charisma also do a lot of business from passing trade. The boutique is open six days a week to cater for everyone and Maria is delighted with the large levels of footfall that walk the Main Street, particularly on Thursday, Friday and Saturday. Next time you are passing, have a look at the very impressive window display where you will find something for everyone’s taste.

Online Sales

Charisma Fashions does a lot of business through online sales. Visit their impressive website where you will see labels such as Street One, Jessica Wright, Chichi and Temptress on display. Charisma Fashions also have a Facebook Page and a ‘Gold Members Club’ where there are special offers every week, for example, last week if you spent €100 you would receive a €10 voucher back. It’s very easy to become a ‘Gold Member’. On Facebook, just type “Gold Member of Charisma Fashions Club” and click JOIN CLUB. Gold members of charisma fashions will receive special offers on a weekly basis. Keep spreading the word about the closed group so all your friends and family will get the weekly offers. Before we go on sale, all gold members will get notified first.

Charleville Town

Maria grew up in the Charleville area and was delighted to open up her boutique here in 1994. Charisma has moved location a few times along the Main Street of Charleville, and are now situated beside the post office, right in the heart of town. Charisma’s current location is ideal to run a business. Charleville is blessed with a large number of high quality boutiques in a small area and this is a huge advantage. Shoppers are spoilt for choice and can browse each shop before deciding on their choice. Charisa Fashions have regular customers from Cork and Limerick, women who enjoy leaving the cities and coming to Charleville for the very high standard of boutiques within the town.

Family Business

Maria has always had a huge interest in fashion and will one day pass the business over to her daughter, who shares her passion for fashion. Next time you are looking for casual wear, dresses or footwear, pop in to Charisma Fashions for great customer service, value for money and expert advice.

Visit the Charisma Fashions Website through the link below

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