In order to get ahead of your competitors in your own marketing activities, you need to know what they’re doing differently. It will allow you to see new opportunities of what you could be doing and setting new goals based on the company you want to beat.
Here is a list of three very few tools you could consider using
This tool allows you to see what people are saying about your company or your competitors across social media platforms, blog posts and videos. You just enter in the company’s name and this tool will tell you what’s being said and even how many times it’s being said.
This is another great tool that is specifically used for Twitter. It allows you to see all your competitor tweets since 2006. It also gives details of which tweets were the most influential.
According to Kissmetrics this is a very useful tool that allows you to track what’s trending in your social media circles by focusing on your specific industry. The way it works is to use the power of your audience to know what content and brands are trending with them.
It is also suggested by Kissmetrics that the best way to use a tool like this is to a) track social trends in your industry and b) track the trends of your competitors.
Open Site Explorer
This tool is dealing more in relation to your websites search engine optimisation. It analyses your backlinks. You can see who is linking back to your competitor’s website so you can follow your rival’s link-building strategies. It can tell you, who is ranking to their website in relation to PageRank, the authority of the back-link and anchor text.
These are just a few useful tools that can help you when wondering what your competition is doing.
But there are other ways you can keep an eye on them for example in Facebook
You can use the Facebook Insights tool to watch other Facebook pages so you can compare their activity, engagement, audience growth and see what’s working for them. By having all of this information, you can use this information for your own updates.
Key Questions to Consider:
What are they posting about? E.g. are they all company news or maybe useful information related to that industry. Maybe it’s a mixture of infographics, links, videos etc. See what is working for them
How many followers do they have?
How often are they posting?
Do they run competitions regularly or polls?
What hashtags do they use?
How on brand are there photos? Is it all about their product/service or is there a mixture of lifestyle-orientated strategy?
Are they tagging other accounts in their posts?
Obviously doing a competitor analysis is going to take a considerable amount of time but it will give you a greater insight into what your customers engage with more and it can also give you an inspiration for your own social content.